Duluth Pack Logo


I made this logo based on the leather patch Duluth Tent & Awning sewed on all their products back in 1990 when I worked on their second catalog. The moose illustration is mine and I used Adobe Garamond for the font. Why didn’t they already have a print version? I guess “branding” was something only giant corporations thought much about back then, and their main business was in awnings, not packs.