Duluth Trading Company: “Beer and Hammer”

Clients sometimes don’t understand the point of a catalog cover: it’s just there to get attention. If, when sorting through the junk mail, one piece screams “LOOK AT ME!”, the cover’s done its job. But there’s usually a lot of pressure to show a product, thinking that will drive sales. But if customers don’t even open it?

This is the better kind of cover, in my humble opinion.