Page Design

There were always dynamite images to work with in the Wintergreen catalogs.

These great folks in Ely were a client for several years: this was the most elegant of many covers, and unlike most, photography-driven.

You may think that graphic design is about making pretty pages (well it is, kind of) but at its heart it’s really about organizing information. This chart page is an example. Is it pretty? Not for me to say. Is it clear? I rather think so.

A fun project for a really wonderful local restaurant. The bison are locally raised — like every other ingredient for which they can find local sources.

This is an online and printed flyer for a hand-hammered copper range hood.

This handy pocket guide dares the Everyman climber to tackle the legendary Eiger North Face, with comprehensive, easy-to-follow, map-like “topos” and concise route-finding advice. On this particular spread, the written description is for the topo on the previous page. Cut out that page and there’s the topo on one side, and its description on the other. Learn more here: http://eigertopo.com

This is ancient but I’ve always appreciated its design: it visually shows, at a glance, how much these folks have going on.

Either you have a Frost River article in hand — so you can smell and feel the waxed cotton and leather — or you don’t, in which case it needs to be described to you. There are a lot of words and pictures in the Frost River catalogs. They’re a poor substitute for the thing itself, but until you get a Flight Bag or a Circle Tour Travel Wallet in hand, they’re all we’ve got..

Lots of product means lots of images and lots of text. There are better tools now but I think this holds up, at least in an “old-timey” way.

The “technical” drawing style mixed with other illustration and seen in context.

Elsewhere on this site, there’s a techy, odd illustration of door parts: this is where they ended up, in a brochure for STILEChoice Doors. The greenish illustration on the left shows a typical door with the frame and two panels. The “profile” illustration on the right  shows all the varieties these parts come in.